Email marketing is an essential part of nurturing sales leads. Email marketing is a way to connect with prospects on a personal level by providing relevant content.
Salesforce reports that 49% of marketers believe email is directly related to their success. Direct Marketing Association noted that email marketing in the United States has a 4.300% return-on-investment.
Marketers should now believe in email's power, there is no doubt.
Email marketing is cost-effective and can prove to be a profitable channel for businesses. Email marketing campaigns that are well-crafted and personal can be action-oriented, personal, and measurable.
Neil Patel talks about modern email marketing and the best practices.
Email marketing is essential to amplify your overall digital marketing strategy
Creative CTAs and emails can increase your click-through rate on your website
The email list is usually voluntary and speaks directly to your prospects or clients
These brands know how to create amazing email marketing campaigns. Get inspired!
1. Drift – Break The Ordinary
Image Source: Drift.com
Drift sent this welcome email to genius subscribers. Drift received 75% open rate, and 25% responses from subscribers.
Its simplicity and shortness are the keys to its effectiveness. Although most people are aware that automated emails are sent by companies, this message seems to be contrary to conventions.
It's conversational and more casual than formal business communication. It may appear automated, but the clever use of language gives it a human touch that makes it feel like you are having a casual conversation with Dave.
2. PayPal – Be clever and relatable
Image Source by HubSpot
PayPal's email is both clever and relatable. It manages to grab the attention of its audience. It is no surprise that people read emails relevant to their lives.
Marketers should look for different scenarios that relate to their services and to their target market and then use them to their advantage. The scenario was about splitting bills with friends. This used to be a problem.
The company shows its customers how PayPal solves everyday problems by showing them the solution.
3. BuzzFeed – Punchy Subject Lines and Preview text
BuzzFeed is well-known for its expertise in content marketing and blog posting. Their posts are some of the most treasured on the internet. Did you know that the company also uses email marketing to its advantage?
BuzzFeed uses phrases that match their email content. The headline is punchy and goes well with the preview text, as you can see in the photo. This is an engaging strategy that will captivate readers' attention.
It's easy, fun, and engaging. Use BuzzFeed's tip and write email subject lines as if you were writing an article title. Your email open rates will improve.
4. Litmus – Play with Moving Images
Image Source: Hubspot
Animation can be a great way for your readers to engage with your message. Litmus does a great job in incorporating animation into their emails.
They used a swipe motion animation in this campaign to imitate the email tool's functionality. It's that simple. The reader is attracted to the movement and gains a deeper understanding of what the message means and how it can be used by them.
5. Kate Spade – Feedback is the Key
Image Source: Myemma.com
The email from Kate Spade is a hit because it's mutually beneficial to both Kate Spade and its customers. Data collected from patrons can be used to plan and strategize, and 25% off is something every customer can appreciate.
Ask your customers what they think and gain their insight into your products. Customer feedback is vital to help you determine your brand's direction and drive business growth.
This allows you to create a base of loyalty in your market. Customers will feel valued if your brand values their opinions.
6. Cook Smarts – Provides Something Useful
Image Source: BuildFire
You must be able to see the world from your audience's perspective in order to create engaging messages.
Cook Smarts does it in a clever way. To help their subscribers avoid stress and make it easier to choose the right food, they created a daily meal plan. The content compliments their product and encourages users see what else is available. This is the reason it was so successful.
7. Boden – The Sense of Urgency
Image Source: Myemma
Boden is offering a last chance sale to customers.
This email encourages readers to explore what lies ahead. The email conveys an evident sense of urgency by saying "last chance" and it is augmented by the fact that the reader almost missed out.
The call to action, which tells users "Quick Clean Up", also gives the impression that this sale is particularly attractive where large discounts are possible.
8. Bonobos – Helping Hands
Image Source from BuildFire
Bonobos understands their target market. They were able to create a style guide for men's clothing using fashion expertise and humor. This campaign is perfect for email marketing and it appeals to their audience.
Because your brand is a source for valuable information, this strategy works. Marketers must understand their audience's needs and offer assistance.
9. Uber – Clear and Simple
Image Source: Hubspot
A clear, concise message that resonates with your audience is the best thing. Uber informs their contacts about new offers such as promotions and guides. All this is paired with a strong call to action.
Their brand and mobile application are also consistent in their email style. This simple, yet elegant detail compliments their visual branding and helps to emphasize their message better.
10. Airbnb – First Impressions Last
Image Source: Myemma
Email marketing is all about first impressions. This is your first step in attracting the attention of your target audience. Remember, good impressions lead to long-term outcomes.
Check out Airbnb's welcome email. It encourages immediate interaction and is proactive. The visual elements are easy to understand and exude a friendly atmosphere. CTAs encourage users to get going. Mobile users are also attracted to it, something that many brands continue to neglect.
Take a bow
These brands have executed successful email marketing campaigns in many ways. These strategies were difficult to create and required a lot of effort. We are confident that the decisions made were based on targeted market data and actionable insights.
You can always draw inspiration from them but you should also try your hand at some experiments. Get advice from experts and brainstorm with your team. Don't forget to incorporate customer feedback into your decision-making process.
It's now time to build your next email marketing campaign.
Are you looking for advice or help in using some of these marketing strategies? You are in luck! Marketing Insider Group has 35+ highly-skilled writers available to create content for your business. Get a consultation or check out our blog content.
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