Free product where you only have to pay for its shipping has always been an eye-catching option and marketers have been recognizing the power of such offering. It promotes both your product and your business. The basic power behind it is that the customer, who saved money on the purchase, is more likely to purchase another item in addition to initial purchase. This make the strategy a good way to upsell or bundle the products and increase the sales of laggards.
- Free Plus shipping funnel is when a customer gets a free item and free shipping that drives them to make an additional purchase.
- When identifying the appropriate item to offer for free it is important to consider something small and inexpensive, yet you can obtain for cheaper than another retailer.
- Like anything out, a successful free plus shipping funnel will take time to plan and it is essential that you understand what your customer’s would want and need.
“A free plus shipping funnel is basically founded on the premise that since a customer got something for free with complimentary shipping to boot, they are justified to purchase something else to maximize the since they got something for free!”