Your digital content strategy will be the key to driving your most important success factors, such as organic web traffic, brand awareness and lead generation. There are many things to take into consideration when creating your strategy.
Where do you start with content, audience, schedules and channels?
Take it one step at the time. Start with the most important things and work your way up to create a strategic plan that will generate ROI for you brand.
This step-by-step guide will help you create and implement your digital content strategy.
- Any digital content plan should prioritize the audience.
- It is easier to measure progress when you have clear goals and quantifiable KPIs.
- An always on content plan is a requirement for a annual content plan.
- Measure, test, and then focus on what works to increase marketing ROI
8 Steps to Launch Your Digital Content Strategy
Consider the Audience First
Who is your content created for? This is the most important question that every marketing team should ask when creating a digital content strategy.
Hint: is the right answer, not for your executives.
Although it's tempting to write content that highlights all the great things about your company's products and services, that's not why you need a sales team.
When done correctly, content marketing avoids over-selling brands. It focuses instead on quality content of consistent and consistent quality that is relevant to your industry, and engages your audience.
Let's get back to the original question: For whom are you creating content?
There are many ways to answer this question. To make sure you are correct, it is a good idea spend a lot of time researching your audience. When they aren't too snarky, customer personas can be an effective way to understand different segments of your audience. Another powerful tool to understand your audience is looking at demographic data, such as web analytics and historical sales data.
Your audience should be viewed from the perspective that they are solving a problem. What would make someone search for your content online? What is their need that would lead them to your site? This helps you to create a content marketing strategy that addresses the needs of your audience and resonates more with them.
You will be able to launch a successful digital content strategy if you take the time to get to know your audience.
Establish goals with measurable KPIs
Once you have a better understanding of your audience and the content that will benefit them, you can start to plan what it should do for you brand. What are your goals with your content marketing strategy. Do you want to raise brand awareness at top of the funnel or? You can convert leads that you can pass on to your sales team. Your search engine ranking can be improved
You probably have multiple goals for your content. Your team will be more focused on creating content that meets all your goals if they spend time defining each goal.
It is equally important to know your marketing goals and how you will measure them. Consider the key performance indicators (KPIs), that you will use. What is it? Is it the number people who visit your site? How many leads your blog generates? How many people follow your social media accounts. No matter what your KPIs are, it is important to be specific about them so that you can create content according to your needs.
The second step is to set a number for your KPIs. You can set a specific numerical goal if you want to grow your social media following (for example, increase organic traffic by 10% over the next three months). This will allow your team to objectively assess whether your goal has been met.
Perform a Current Content Audit
It is easy to become so focused on creating new content that you lose sight of what you have. Auditing your content is an important part of developing a digital content strategy. This helps you to identify what is working and what is not. It allows you to build on the content that is performing well and remove content that is outdated or not performing as well.
Before you begin a content audit, determine what you are trying to achieve with it. Do you want to organize your content in a better way? To optimize SEO, update old content. Remove links and web pages that are no longer relevant. What is your brand's voice and message? You're likely have multiple goals for your audit.
Once you have a clear understanding of what you want to achieve, you can clearly define the content that you will include. Are you auditing your website? Your YouTube channel Your social media content? Perhaps you are planning to audit all of it. Whatever the reason, you need to decide what audits will be performed before you begin.
Next, consider how you will evaluate the content that you are auditing. Determine how you will track and rate the content that you audit. You're now ready to start the actual auditing.
You want to know more about the process? Laura Creekmore gives a talk on content audit at the Content Marketing World conference.
Decide what type of digital content you'll create
When it comes to digital content strategies, people often think of blogs. They're correct — blogs are an integral part of content marketing. They are not the only choice when it comes to content. You can engage your audience better by creating multiple types of content. This will allow you to get more traffic and higher rankings.
OptinMonster reports, for example, that videos receive 94% more views than text-only articles and that video content is 50x more likely to drive organic traffic than text.
Incorporating infographics, images and videos as well as polls, questions, and other interactive content can improve your text content. Creating email newsletters can help drive your subscriber base. Your brand authority can be increased by publishing how-to videos.
It is important to remember that you can have diverse content and it is more effective. Find the content that best fits your brand and incorporate it into your content strategy.
This is an easy one, right? SEO is an important aspect of online marketing. SEO is a key factor in brand visibility and driving organic web traffic. Search engines are responsible for 93% of all online experiences.
Google ranking factors change constantly, so keep this in mind. Ten years ago, keywords could be used to stuff blogs with your desired content. Google today can evaluate quality and sentiment to remove spammy content from their SERPs and push the most relevant results to the top. You can't cheat Google.
That's a great thing! This means that the effort you put into creating great content will be rewarded. It also means that you must keep up to date with algorithm changes and best practices.
Brainstorm new content ideas
You know your audience and you have set goals. Now you need to audit your content. Now you know what content you want to create and have done your research about the latest SEO trends. You just need to have a lot of great ideas.
No big deal, right?
Actually, right! Do not be afraid to come up with topics for your content. Know that keyword tools exist to help you do the bulk of the work. One of my favorite keyword tools is SEMRush. The keyword research tool they offer can produce millions (yes, even millions) of ideas using just one seed keyword. It's pretty amazing.
This is not the only place you can get ideas. Keep up-to-date with the latest trends and news to comment on what's going on in your industry. By sharing your unique views, you can establish brand authority and help build brand personality.
You can also look at what your competitors are doing, and you could cover the same topics. Although it might seem counterintuitive, the skyscraper strategy is a proven content marketing strategy. You reverse-engineer SEO by looking for topics that rank high and are covered often. You then publish your content on these topics and add your own twist to it.
This last point is crucial. Skyscraper content does not contain duplicate content. Skyscraper content is content that adds to the existing content library on a topic.
You can also ask your customers and team for their ideas. What is your team finding most important? What are your customers looking for? It can be easy and efficient to go directly to the source to get content ideas. To make it even easier, you can send large groups of people surveys or emails at once.
These are the key points: sourcing new content ideas is essential and should be an ongoing process. You should plan to source ideas regularly and not only at the launch of your plan.
Make a publishing schedule and stick to it
A publishing schedule is key to success in digital content strategy. You can stay organized and accountable with content calendars. They also help you to identify gaps and opportunities in your content plan and lead to stronger content.
There are many tools that will help you manage your content schedule. A dynamic content calendar, which is online and has automatic alerts, is a great option. There are many free content calendar templates and tools that you can download immediately. Many brands also find it useful to create their own calendars using Google Sheets or Excel.
Develop a Multichannel Digital Content Strategy
Did you know that you can be your best brand promoter? Multichannel digital content strategies can increase web traffic and views by exponentially increasing your reach. Consider how you can share your content across different channels. You can share blog posts on social media, or highlight your latest article in your email newsletter headline.
From Optimizing Content Promotion Channels to Increase Conversion Rates
You can also drive multichannel strategy by creating highly shareable content. Even the smallest details, such as displaying social media buttons on your blog and encouraging your followers to share your captions with their friends, can make a big difference in your brand's visibility.
These are some of the most shared types of content:
- Statistics and facts
- Commentary on current events, news
- How-to guides
Start your Digital Content Strategy Now
Marketing Insider Group can help you find the best content strategy agency to ensure your launch of digital content strategies is successful. The Content Builder Services include a complete content audit and a customized editorial plan. Every week, our writers will deliver SEO-optimized blogs that are publish-ready.
Set up a consultation today to learn more!
Marketing Insider Group's post How to Create and Execute a Digital Content Strategy first appeared on Marketing Insider Group.
Frequently Asked Questions
What role does marketing play in business strategy planning?
Every business strategy must include marketing. Marketing is key to every business strategy. Marketing without sales would be pointless. Therefore, marketing is crucial to any business strategy.
But not everyone understands the importance of marketing. Marketing is not just about spending money on advertising campaigns. Marketing goes beyond that. Marketing is everything you do to promote your company’s brand and position in the market.
Think about how you want your customers to perceive you. What image will I project to my customers? How should I present my self to the world?
If you don’t know the answers to these questions, you probably haven’t considered marketing.
What is the difference in marketing and advertising?
Advertising is a form or communication that promotes products, brands, and services. Advertising typically has a clear call-to-action, such as “Buy now!” or “Click here.”
Marketing is, on the contrary, a way to communicate your company’s mission, vision and values to potential clients. Marketing helps you build relationships with your current customers as well as prospects.
You might use marketing to tell the world about yourself and your products if you sell footwear online. Your history, philosophy and commitment to quality could be discussed. You could share testimonials from satisfied customers. Or you might even create an event where you give away free pairs of shoes to encourage people to visit your website.
Marketing, or telling stories, is in essence about telling stories. Advertising is about selling things.
How do you build an Ecommerce Marketing Plan
The first step in selling is to determine what you want. This should include products or services that relate to your business. But, you must also offer enough variety for customers to be interested.
The second step is to determine how much advertising, promotion, and other marketing strategies you will need. There may be multiple marketing methods you need, such direct mail and email blasts as well as social media sites and search engine optimization.
Once you determine how much money your business needs, you can develop a budget for each marketing method. You might want to consult an expert in e-marketing if you aren’t sure which marketing strategy is best for you business. They can help decide the best marketing strategy for your business.
Once you have a plan, you can start implementing it. This will make the process much easier if you hire someone to do all or part of the work.
There is no need to start from scratch and reinvent the wheel. Use proven strategies that have worked well for other online retailers. Make sure you test everything before you make any major changes.
Your ultimate goal should always be to increase your sales and profits. Your eCommerce marketing strategy must take into account both short-term goals and long-term plans.
If you’re looking for a way to boost your sales, read our article about eCommerce marketing tips. We hope these tips will help you achieve success.
What are the five main marketing concepts?
These five marketing concepts are:
- Branding – Your brand is the image people associate with you. It’s what people associate with you when they hear your name. It is important to have a consistent brand identity across all media.
- Your position is how you present yourself to your market. What is the best way to describe yourself?
- Message – This is your message’s content. What is the point of your message? Why should someone purchase from you?
- Marketing mix – This is a combination of channels, pricing and promotions that enables you to reach your target audience.
- Measurability – How can you measure your success?
What are 7 steps in an internet marketing strategy plan?
Internet marketing strategies help businesses achieve their goals through online media. The seven basic steps include planning, research, implementation, monitoring, analysis, optimization, and evaluation. Each step is essential for effective internet marketing and should be performed regularly.
- Planning – This step involves identifying who your target audience is and creating a plan of how to reach them. It is important to consider who may buy your product or service, and what it costs.
- You can understand the needs of your customer and help you choose the best products or services to meet them. It can also give you valuable insights about consumer behavior and popular trends.
- Implementation is as simple as choosing a platform such Facebook and deciding where to put your ads. Once you have chosen your platforms, it’s important to ensure that they are correctly configured. Also, consider whether to pay per Click or spend money advertising.
- Monitoring – This allows you to monitor your efforts and determine if they are succeeding. Google Analytics Analytics can be used to track traffic flow, conversion rates and customer demographics.
- This analysis will allow you to compare your results with benchmarks and past performance levels. This step shows you how to improve areas where you are struggling.
- Optimization – Making changes to your website in order to attract more visitors is called optimization. You might add new features, or alter the way users navigate to your site.
- Evaluation – You can evaluate the progress of your campaign to determine how it’s performing. Is there room for improvement? If not, you may not have reached your goals. You’ll still need to address any issues.
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
- A poll earlier this year found that 14% of older Gen Z’s had bought an item in the previous six months based on an influencer’s recommendation. (influencermarketinghub.com)
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
- 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
- This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
Top 10 Affiliate Marketing Strategy for 2022
Affiliate marketing is one the most effective online advertising strategies that marketers use today.
It allows companies without any upfront expenses to promote their products. Instead, affiliates pay a commission whenever users purchase the advertised items.
There are two main types of affiliate programs: performance-based and cost-per-sale. Performance-based means that an affiliate gets paid after a certain number of sales occur. Cost per sale means an affiliate gets a set amount of money regardless of whether he sells anything.
This article will discuss the top 10 strategies for affiliate marketing in 2022. We’ll discuss each strategy and give examples of successful campaigns.
#1. 1. Create a brand loyalty program
Brand loyalty programs are becoming increasingly common among eCommerce sites. These loyalty programs enable customers to accumulate points for every visit to a website and each purchase.
These points can later redeem for discounts, rewards or other special offers.
Amazon Prime members have access to exclusive deals, perks and more.
Amazon also has a referral program called Associates. Amazon Associates allows merchants to refer their customers to Amazon. They also receive a portion from the revenue generated by those referrals.
#2. Promoting products using social media
Perfect places to promote products are social media platforms like Facebook and Twitter.
Businesses can target potential buyers by running ads. For instance, Facebook allows advertisers to target specific groups of people based on interests and demographics.
They can also target people who live within a certain distance of a store location.
Twitter is another platform which allows companies to reach targeted audiences quickly. Companies can send tweets to followers, ask questions, and share content.
Instagram is similar to Twitter because it allows brands to interact with consumers. However, unlike Twitter, Instagram doesn’t allow businesses to send direct messages.
Instead, posts appear automatically on followers’ feeds.
Pinterest is yet another social networking that allows businesses to communicate with their customers. These connections include answering customer questions and sharing images.
#3. Offer Special Discounts to Influencers
Influencer marketing is a powerful tool for growing brand awareness. Brands may partner with influencers in order to give them incentives for posting material about their products.
This partnership can often involve giving influencers complimentary products to test or review.
These partnerships don’t just include reviewing products. Influencers could also become brand ambassadors.
Brands can hire influencers to host giveaways, provide opinions, answer questions, or simply show off their products.
#4. Create Video Ads
Video ads are becoming increasingly popular. Video ads are increasingly popular online. This is especially true since smartphones and tablets have become more mainstream.
Advertisers might use video ads in order to attract attention and persuade viewers, click on links or purchase products.
YouTube is one the most popular websites where advertisers place video ads. YouTube allows advertisers to upload up to 60 seconds of video.
Google AdWords, another option, allows you to place video ads. Google uses keywords to match ads to relevant searches.
#5. Run Mobile Campaigns
Mobile apps have become increasingly popular. Mobile apps are becoming increasingly popular as they allow users to download games, view movies, read books, and listen or play music.
People spend hours on their phones, reading books, listening and playing video games.
Businesses should consider using mobile apps to drive traffic to their websites.
Apps can also be downloaded to Android phones, iPhones, iPads, Android phones, tablets, and other smart devices.
App stores are available for Apple iOS, Google Play, Windows Phone, Blackberry OS, and Kindle Fire.
#6. Integrate Shopping Carts into Websites
For selling physical goods, shopping carts can be a very effective way to do so.
Customers can add items to their cart, then checkout to complete purchases.
Online shopping carts are gaining popularity. Online retailers such as eBay offer customers the ability to create an account and browse product listings.
Amazon and other online retailers have integrated shopping carts to their websites. Customers can choose what items they want to order and pay for them right away.
You can attract new customers by offering product lines.
When a company launches a new line of products, it usually sends out press releases announcing the news.
The release may include information about features, pricing, availability, or other details.
Once the launch is complete, the company will be able to continue marketing its new products.
#8. Develop Cross-Channel Marketing Programs
Cross-channel marketing refers marketing efforts across multiple channels.
Cross-channel marketing, for example, could include sending emails to subscribers via email list, promoting products through social networks and running banner ads on search engines.
Many companies combine multiple channels in order to increase exposure.
For example, some companies sell products at brick-and-mortar locations. Additionally, they sell their products online.
Sometimes, companies use both channels simultaneously to increase their sales.
Data analytics is a tool that companies use to improve their business operations and increase profits. This involves analysing data from different sources to identify patterns and trends.
Analytics can be used to identify problems and evaluate current practices. It can also predict future requirements and suggest ways to improve.
Analytics tools can gather data from many sources including web servers, databases and applications.
These tools allow companies to gain insight into their customers and their behaviour.
For every business, customer satisfaction is key. If customers feel satisfied, they’re more likely to come back for additional services.
A satisfied customer is also more likely to recommend your products to others.
Satisfied customers are less likely to complain of poor service.
For all businesses, customer satisfaction is a key goal.
It is possible to do this by providing outstanding customer support.
Make sure employees respond to customer queries promptly and resolve issues effectively.
Offer fast shipping options, so customers don’t have to wait too long before receiving their orders.
You should also ensure that your website is easy for users to navigate.
Your site should load quickly and display clear instructions.
Remember that not all customers will be the same.
Customers might require extra help, while others will not need it.
Your customer support policies should be tailored to each individual’s needs.
This ensures that everyone gets excellent service.
If you want to learn how to create an affiliate marketing campaign, check out this guide.
We’ve covered everything you need to know about starting an affiliate marketing campaign.
Now that you are familiar with how to launch an effective affiliate campaign, it is time to build relationships and establish trust with other bloggers.
This will give you experience and credibility.
Then you can use this knowledge to increase your earnings
By: Michael Brenner
Title: How to Create & Execute a Digital Content Strategy
Sourced From: marketinginsidergroup.com/content-marketing/how-to-create-execute-a-digital-content-strategy/
Published Date: Thu, 16 Mar 2023 14:05:37 +0000
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Title: How to Create & Implement a Digital Content Strategy
Sourced From: internetlib.org/how-to-create-implement-a-digital-content-strategy/
Published Date: Thu, 16 Mar 2023 17:34:11 +0000