In order to get buyers to buy, you have to think a little bit further than just what you think buyers want to purchase, and actually get inside the minds of people. Once you have a better understanding of the people that are buying from you, then you can lead with that and get them to become long term customers. Figure out if each customer is there for a short term or for long term, understanding this will give you a better idea of their needs.
Key Takeaways:
- In order to understand how customers buy, you also have to understand how they think.
- Purchase decisions are made based on permanent or temporary purchases and find out which one.
- You can take all the information in from researching your customers and apply it to your life.
“While the psychology of buying may sound intimidating at first, you don’t have to go out and get a degree in psychology to learn about why people buy the products they do.”