It's time to sharpen those pitchforks, and ditch the marketing strategies we've been sworn by for over 10 years. Industry influencers revealed a shocking truth: AI has taken over Marketing.
Image source: Giphy
Does this game feel familiar to you? The entire marketing industry is in a rage after a few whispers about AI claims that are outlandish!
It's important to correct the record. We believe we have reached the peak of the AI hype cycle.
AI is not a replacement for SEO. Marketing strategists will not become obsolete. We will not be marrying robots, just as we won't be saying goodbye to human writers.
AI makes SEO more important for your success, that of your business and brand. What is that? Here's our diagnosis and the content-creation-cure.
SEO has become more important than ever with the advent of AI language models.
If you are a prominent content creator who is dedicated to educating and informing your audience, then large language models will recognize you and recommend you
Build your thought leadership brand with secondary text sources like YouTube videos, podcasts and traditional PR
Start testing paid content promotions (ask about this?) )
Together, we can defeat the "AI is takingover marketing" epidemic.
Pick Your Poison
AI is taking over SEO. Not quite. We've put our foot down on these AI-marketing myths.
The Extinction of Human Writers
BREAKING NEWS! Human writers, as we know them, are on the verge of extinction due to AI machines' uncontrollable growth!
Image source: Giphy
What's this? The zombie apocalypse. Are you okay with the idea that robots will replace human-generated marketing materials with mundane, boring material? No, of course not! The rest of the human race is not either.
Robots can give human writers a starting point by suggesting topics or outlines. This will ultimately free up time for them to write even more entertaining, engaging, and funny content. Robots can give humans a place to start by suggesting topics or outlining outlines. This will allow them to create content that is more engaging, entertaining and funny.
We also think that AI will add a whole new job title to the market, which is "prompt engineer". Ability to create prompts that are effective and result in quality responses for AI machines will be highly sought-after in all industries, not only marketing.
Existential Crisis Pending
When we read that one influencer predicted "AI would create an existential marketing crisis", we couldn't help but laugh.
WHAT?! AI will automate mundane, repetitive tasks like creating social media copy based on a blog, but not take over the marketing industry. We are in the process (shhh! It's a secret testing) of proving that AI cannot even write blog posts that rank well for search. Let alone cause an existential crisis or take our jobs.
AI can give you a weekly meal plan, but it cannot automate your marketing strategies. At least, not if you are looking to be seen as a brand that people want to work with.
Another influencer told us that AI was killing organic search, and we were all doomed to marry robots. It's hard to believe that their conclusion was that we should continue creating high-quality content.
We're not sure about marrying a robot but we don't have any problem with the last part. We can only educate large language models on our work by creating mass containing high-quality content. If you have a large library of unrestricted web content, the machines will recognize you and recommend your services to their users.
We tried this experiment on our own and it worked out exactly as expected.
Image source: ChatGPT 3.5
It's a nailed! Michael is the king in content creation and AI machines are aware of it. You are a liar, even though he did not write a book "The Empathy Imperative" – ChatGPT.
It confirms what many of us have known for years: creating content is the key to maintaining your brand in search results. This applies even to AI platforms. If you are a prolific content creator who is dedicated to educating and influencing your audience, then large language models will pay attention.
We rest our case. Here's how you can make it yours.
AI is Taking Over Search Engine Optimization: The Antidote
To counteract AI's takeover of SEO, you need to create a large amount of content. You can kick-start your content marketing engine if you are still on the path to becoming a noteworthy content creator.
1. Prioritize Published Text
We know that the majority of language models are trained using text. It makes sense to us that we create mass content by publishing more text.
This includes traditional forms of content such as:
- Blog posts
- Social media posts
We can't ignore the importance of building content mass using other text sources, such as:
- Published books (on databases like Books3)
- YouTube subtitles are available for all YouTube videos
- Academic papers (on academic paper sites like ArXiv)
Imagine serving AI machines a delicious vegetable soup. It's delicious, but the AI machines will probably be hungry in an hour.
Addition of other text sources to your SEO soup is like adding pasta, beans and parmesan into it. Additions to your SEO soup will make it more tasty and memorable. You'll still need vegetables, but you can add more ingredients.
Large language models will be more likely to recognize and appreciate your marketing efforts if you publish both secondary and traditional text sources. They'll also associate your high-quality content with your business, recommending your name and mentioning it to AI users.
You know what you should do.
Image source: Giphy
Remember that you don't need to create all the published content yourself.
Outsourcing creation is a great way to get high-quality content quickly and easily.
2. Create Relevant Content
Although publishing more text may help, it could also harm if the content is not relevant to your industry or your audience. Before you hit "publish" on your latest marketing manifesto, be sure that it addresses the following:
- Pain points
Create relevant content in mass to position yourself as a thought leader and credible source. You will also educate your audience, and the large language models. AI machines can then understand what you are about and will suggest your company or name in the appropriate situation. Voila!
Remember to publish as much content as possible on platforms like YouTube that don't have a gate. Sharing relevant content is great on LinkedIn until AI machines cannot read it, because they are not "logged-in".
3. Be Everywhere All the Time
Haha! We are not kidding.
You may ask, "How is this possible?" Maximize the potential of:
- Create a blog. Post regularly (at least twice per week but more is best) and talk about topics that are interesting and educational to your audience.
- Website. Optimize your landing pages for search engine optimization, add CTAs and track analytics in order to identify improvement areas.
- Substack or Medium account (without paywall). Create your subscriber list and share high-quality content. Promote your brand on a regular basis.
Create a relevant content mass around these topics, then expand into (potentially less familiar) territory. Reach out to industry thought leaders and be a guest:
- Blog page
- News Site
You can also shout your brand out a few times to remind the AI and your audience that you are an asset to your field.
Promote Your Brand
Last but not least, PR and content marketing are important. Content promotion is how we generate leads and guaranteed eyes from the best content of our clients. Contact us to learn more!
If you are in charge of your own PR or have hired a professional, a great PR will bring you more media opportunities, bylines and places to publish.
Press articles and news reports are a good source of data for AI training. Appearing in the media as often as you can will help your marketing efforts.
It's an old story, but high-quality content is the key to SEO success. It's time to start working now that you know the cure to the "AI is taking over SEO" craze.
Schedule a consultation to learn more about our service.
The post The Antidote for AI Taking Over Search Engine Optimization: Publish more Content? The post AI Taking Over SEO: Publish More Content? appeared first on Marketing Insider Group.
Frequently Asked Questions
What are some of the best digital marketing techniques I can do from my home?
Digital marketing allows you to reach customers who spend most their time online. It is also an excellent way to generate leads that will help your business.
You can use social media platforms like Facebook, Twitter, and LinkedIn to promote your brand. Email marketing tools can be used to send emails to prospects and clients.
There are many ways to market your product/service using digital media.
It shouldn’t be difficult to get started as long as you are familiar with how to use these channels.
What are the seven steps of an internet marketing strategy.
Internet marketing strategies help businesses achieve their goals through online media. The seven basic steps include planning, research, implementation, monitoring, analysis, optimization, and evaluation. Each step should be repeated regularly to ensure effective internet marketing.
- Planning – This is the step that involves identifying your target market and creating a plan on how to reach them. Consider who might purchase your product/service.
- You can use research to understand the needs and interests of your customers so that you can choose the products or services that best meet their needs. It can also give you valuable insights about consumer behavior and popular trends.
- Implementation is as simple as choosing a platform such Facebook and deciding where to put your ads. Once you have selected your platforms, make sure that they are correctly set up. Make sure you decide whether you will pay per click or invest money in advertising.
- Monitoring – Monitoring ensures you know if your efforts are working. Google Analytics is an analytics tool that tracks traffic flows, conversion rates, customer demographics, and other metrics.
- This analysis will allow you to compare your results with benchmarks and past performance levels. This step shows you how to improve areas where you are struggling.
- Optimization – Optimizing a site is making changes that increase its effectiveness in attracting visitors. You might add new features, or alter the way users navigate to your site.
- Evaluation – This is where you can assess how your campaign is performing. Are there any opportunities for improvement? If you don’t, then you have probably reached your goal. However, if there are still issues that need addressing, then you’ll need to evaluate again.
These are 3 examples internet marketing.
Internet Marketing refers to all online activities that promote products or services. Internet marketing includes email marketing, social media marketing, search engine optimization (SEO), pay-per-click advertising (PPC), and website design.
This does not mean you need to spend money to make it happen. There are many ways you can generate income without spending any money. However, the more you invest in each method, the better return you’ll receive.
Email marketing is perhaps the most well-known form of online marketing. This involves sending emails out to potential clients, informing them of your business and any new offers.
Another popular marketing method is social media. Users can interact with family and friends on social media sites such LinkedIn, Twitter and Facebook. These sites also provide businesses with an excellent opportunity to connect with their clients and increase awareness of their products or services.
Search Engine Optimization (SEO), a technique to increase website visibility in search engines, is called Search Engine Optimization. Webmasters can increase their site’s traffic by improving the quality and quantity relevant backlinks.
Website design is the art and science of designing websites that are attractive and work well. Website designers design the website’s layout. Website designers also ensure that the website meets accessibility standards and complies with technical specifications.
Advertising via Pay Per Click (PPC), where advertisers bid for keywords relevant to their products. Advertisers only pay for clicks on their ads. PPC ads usually appear at the top or bottom of search results pages.
What type of eCommerce Marketing Strategy should I follow?
There are three main types eCommerce marketing:
- Direct marketing
- Search Engine Optimization, (SEO)
- Social Media Marketing
Direct marketing refers to sending emails directly towards potential buyers. Emails could include coupons, discounts, or special offers. This marketing strategy aims to build customer loyalty.
Search engine optimization improves the rank of your website on search engines such Google, Yahoo, Bing, etc. When your website appears at the top of search results when people type in keywords related to your product, you’ll get more visitors.
Social media marketing is done using websites like Twitter, Facebook and Pinterest. To connect with your audience. It is free, simple to set up and highly effective.
Each of these techniques has its strengths and weaknesses. SEO, for example, requires time and effort while direct marketing is more efficient. It is possible to miss the entire benefit of eCommerce marketing if your focus is on one method. We recommend that you combine different marketing methods.
For instance, you could send emails promoting your products and rank highly in search engine results. Or you could advertise on social media and then link to your site from those pages.
As you can see, there are many ways to market your eCommerce store. Pick the best for you and make sure to implement them regularly. Good luck!
What is eCommerce marketing?
Ecommerce marketing is nothing but online shopping. It’s the act of selling products via the internet. This could include purchasing goods from companies and selling them on the internet. If you are an individual vendor, this includes selling on eBay. It is possible to also start a business and sell goods for profit. This is where the key idea lies: make money selling products online.
Here are more details concerning eCommerce marketing
It is important to determine what kind of products you wish to sell in order for your eCommerce site to be successful. First, determine whether you are going to sell one item (a book), or several items (such as DVDs and books).
Once you know what your product is, you need to find suppliers. A supplier can be a company that makes or sells the product you’re looking for. If you want to sell greeting cards, for example, you would need to find a supplier who makes and sells greeting cards.
Once you have found a supplier you will need to set up a website that displays the products and allows buyers to buy them. Some suppliers will provide templates, while others will require that you design the template. Once you have a website, you will need to market it. This includes posting content on forums and blogs, advertising on sites like Google Adwords and sending emails to the relevant contacts.
There are many ways to promote your eCommerce store. These include email, search engines, social networks, and mobile apps.
- Email marketing can be a good option for most businesses. It’s cost-effective and easy to implement. And it delivers results. But, it takes a lot of time and effort to generate quality leads.
- Search engine optimization (SEO), a technique to increase a website’s rank for specific keywords, is what we call search engine optimization. It’s usually done through link building, which helps pages rank higher in search engines.
- LinkedIn and Facebook are important for business promotion. Many people use these websites every day to stay in touch with family and friends. You can get exposure to thousands of new customers if you post interesting articles there.
- Apps for mobile devices are a powerful tool for eCommerce marketers. People love using their smartphones and tablets to shop. An app allows you to reach customers wherever they are.
eCommerce has been a growing business. There are many avenues to promote your small business. You can reap the benefits from eCommerce marketing if you make wise decisions.
- Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
- In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
- Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
- A poll earlier this year found that 14% of older Gen Z’s had bought an item in the previous six months based on an influencer’s recommendation. (influencermarketinghub.com)
- SEO Learning Center Moz
- [Case Studies] How Moz ranked #1 for a high-volume Keyword in 3 Months or Less
Online Marketing Tips and Techniques from the Top Brands
When creating content for online marketing, ensure it’s relevant to your audience. Your blog posts should not be about products or services that aren’t important to your audience.
If your website is focused on fashion accessories, ensure that your content is relevant to fashion accessories. Not general web design tips.
Social media platforms like Facebook and Twitter can be a powerful way to promote your company. Social media platforms allow businesses to connect with customers and share their information.
Social media sites also provide a great opportunity to connect with existing and potential clients.
Create content that engages users and encourages them to share content with their friends. Shared content increases your site’s visibility and traffic.
Regular updates are a great way to keep your content updated. Posting daily or weekly is better than posting once a month.
Posted content tends to get more engagement, as readers expect to see new content.
Link to your homepage in your content. This makes it easier for your visitors to find additional resources.
Mobile-friendly content is a must. Mobile devices now outnumber desktop computers. Recent surveys show that more than 50% of internet users access websites using their smartphones.
It’s important to test the site on different devices, such as tablets and smartphones, in order for it to look good on small screens. For website owners and developers, mobile-first is a must.
It’s not just about aesthetics, either. Mobile websites convert better than desktop ones. They are easier to navigate and load faster due to their smaller size.
Content that is valuable to your audience.
By: Lauren Basiura
Title: The Antidote to AI Taking Over SEO: Publish More Content?
Sourced From: marketinginsidergroup.com/content-marketing/the-antidote-to-ai-taking-over-seo-publish-more-content/
Published Date: Tue, 16 May 2023 10:00:51 +0000
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Title: Publish More Content: The Antidote To AI Taking Over Search Engine Optimization?
Sourced From: internetlib.org/publish-more-content-the-antidote-to-ai-taking-over-search-engine-optimization/
Published Date: Tue, 16 May 2023 15:51:43 +0000