This is the right time to learn how to create video content. 91% of businesses are already using video marketing tools in 2023. 96% of marketers also spend on video advertising.
This is because consumers spend more time on social media platforms such as Instagram, YouTube and TikTok than ever before. There are many benefits to creating video content such as building brand identity and improving your SEO.
This is your chance to jump on board the video content train if you haven’t done so already. We're sharing the secrets to creating video content that converts. This post will show you how to create video content that benefits both you and your audience.
94% marketers believe that creating video content has helped their customers understand products and services
83% of professionals marketers believe that creating video content now is more important than ever
Video content can increase your ROI, educate your audience and improve your SEO
Customer testimonials, company culture videos and product demonstrations are just a few of the best forms of video content.
Video content marketing strategies will increase your ROI and scale up your marketing efforts
Video content is an effective way to reach your target audience in a saturated world.
What Does "Creating video content" Really Mean?
A recent survey found that 83% of professional marketers think creating video content is more essential than ever. What exactly is video content?
Video content marketing is exactly as it sounds: companies create and share videos to promote products and services, educate audiences, and encourage engagement with the ultimate goal of increasing conversions.
Why is this happening? First, the 2020 pandemic saw social media usage rise by 215% in the US. In 2022, the average time spent watching video content was 19 hours per week. This is a fraction of the time it takes to watch videos online.
Image Source: Wyzowl
You are missing a huge opportunity to connect with your customers if you have not yet started creating video content. You don't have to reach potential customers; video content is a great way to connect with your audience.
Four Reasons to Start Making Video Content
It's clear that video content will be the most effective way for brands to connect with their customers in 2023. No matter if your company is B2C, B2B or has decent editing skills, it doesn't really matter. Here are four main reasons to start creating video content as soon as possible.
1. Video Content Is A Great Way To Educate Your Audience
You want to show potential customers why your product is so great. Make an explainer video explaining how your products and services work.
Wyzowl reports that 94% of marketers believe creating video content has helped increase their customers' understanding of products. Professional marketers know that customers will only purchase your product if they understand how it works and the benefits it provides.
2. Videos Have Great ROI
According to industry professionals, the number of people creating video content has increased significantly by 2023.
- Brand Awareness
- Time for rest
The best thing about creating video content is that it doesn't need to be time-consuming or expensive. You can now record great videos in seconds with your handy-dandy phone. You can maximize your ROI by spending less on production.
3. There are many options when it comes to creating video content
YouTube might be a familiar name if you have been in the video business for a while. There are many video sharing options available in today's market.
- Social Media.Post Stories that will eventually disappear from channels like Instagram, Snapchat, and Instagram. It's quick and easy to communicate directly with your audience.
- Live Video. According to Facebook, live streaming receives 6x more interactions than regular video posts.
- Webinars. You can share webinar content to build authority. Answer your audience's questions. Teach them about the latest topics in your industry.
This list could go on. To maximize your ROI, you need to identify the best channels for your business and continue posting video content.
4. You Can Amp Up Your SEO By Creating Video Content
Google frequently features YouTube videos at Page 1 of search results. Your content will be more likely to land in Google's top results if you use keywords and create content that targets popular topics.
Image Source Google
You can expect to see a significant increase in traffic if you add the exposure that YouTube gives you when people search for your topic.
Six Types of Video Content That You Should Create
You're likely curious about the videos that successful businesses are making now that you know how powerful video content is. We've got you covered.
1. Explainer Videos
Explainer videos can be a great way for your audience to learn. Customers will be more inclined to purchase your products and services if they understand the benefits.
Video Source: Consumer Reports
You can use animated or live videos to explain your brand's message.
2. Product demonstrations
Demonstrating your products and services is a great way to showcase them. These demonstrations are more engaging than explainer videos, as you will be highlighting your product's unique features and benefits.
Video Source: Gorilla Glue Company
You will need a charismatic host who can speak passionately about the product and you will need to brainstorm ways to engage the audience during demonstrations.
3. Video about Company Culture
One of the best ways to connect with your audience is through brand storytelling. To draw attention to your company's values, create video content.
Video Source: PSIA AASI
It's amazing how many customers and employees you can get by sharing your brand's "why"
Who wouldn't love to see the delivery process of your products or services? Show off the craftsmanship involved in creating your products.
Video Source: Evening Standard
If your company specializes in customized products or sourcing materials, you will want to make the most of this video content. Your viewers will be more engaged in the process if they feel involved.
5. Customer Testimonials
Word-of mouth marketing is the best and most effective way to market your business. You don't need to rely on customers sharing success stories by posting testimonials.
Video Source: Gorilla Glue Company
Ask a customer to tell you on video why they love your products and services. Prospects will be more likely to purchase your product if they see the passion of customers.
6. Employee Portraits
Share employee portrait videos to give customers a glimpse into the heart and soul your company. Your audience will be able to see the daily actions of passionate employees and help them understand your business.
Video Source: Life and Thyme
This is a great way for small businesses to connect with and expand their community.
6 Steps To Creating A Video Content Marketing Strategy
Just a few steps away, you can reap the benefits of video content. But every great marketer knows that content without a solid marketing strategy is useless. These are 6 steps that will help you maximize your video content's return on investment and scale your marketing efforts.
Before you begin creating video content, it is important to understand the purpose of it.
Do you own a small business and want to showcase the personality behind your brand? Are you looking to show how your business can make a positive difference? Do you have an innovative product or service that requires a tutorial video?
No matter what your reason, understanding the "why" behind video content can help you communicate your message effectively to viewers.
Your target audience is the heart of your success, there's no doubt about that. To ensure a positive response, make sure that your video content aligns with the buyer personas.
Video content can be a powerful way to connect with customers emotionally. It is important to use the right emotions and tell the right story.
After reading the options, you may have an idea of the type of video content that you will create. Before you decide on your video style, ensure it is relevant to your audience. Video content can be a great way to build credibility in your industry.
Before you decide where to share your videos, it's important that you know what the final product will look like. While short videos are great for social media platforms like TikTok and YouTube, longer videos that provide education should be shared on channels like YouTube.
These are some options that will help you choose the right channels for your videos.
- YouTube upto 15 minutes for unverified account, up to 12 for verified account
- Facebook: Up to 15 Minutes
- InstagramIGTV: Reels can be up to an hour long
- LinkedIn anywhere from 3 seconds to 30 minutes
- TikTok up to 10 minutes
- Tweet:anywhere in between 20 seconds to 2 minutes
- Websites It's your choice, but remember that shorter videos are more popular.
When making a decision, remember your audience. What are their preferred channels for video content consumption? Your chances of reaching new customers will increase if you choose the right channel.
Consistency is the key to your success. Customers will trust brands that are consistent.
To keep your content consistent and organized, create a content calendar. It will outline when, where and what you'll post video content. You won't need to worry about what content to post.
6. Measuring your Success
Without measuring your success, there is no way to tell if all your hard work was worthwhile. You can assess the effectiveness of your strategy by looking at key performance indicators (or KPIs).
- Views the total number of people that viewed your video
- Impressions The total number of times that your video has been displayed on a user’s screen
- View through rate: The total number of times that your video has been viewed in its entirety over the initial impressions (completed view/impressions = view-through rates)
- Time spent watching: the total time that viewers spent viewing your video.
- Views: Total number of viewers who clicked on your video
- The brand lift: the impact your video had on viewers' perceptions, behaviors (calculated through a survey)
You can determine which types of content are most successful by looking at the metrics. Once you have measured your strategy's success you can make changes to your content calendar in order to maximize your ROI.
Start Creating Your Video Content Marketing Strategy Today
Video content is a powerful way to reach and convert people in the world of content marketing. It can be a cost-effective and time-saving way to maximize your ROI.
Are you ready to reap the rewards of video content marketing? Marketing Insider Group can help. You can get started by visiting our weekly blog content service or scheduling a consultation to learn more.
Marketing Insider Group published The 1-2-3 Guide for Creating Video Content Marketing.
Frequently Asked Questions
What are the 7 steps to an internet marketing strategy?
Internet marketing strategies help businesses achieve their goals through online media. The seven essential steps of internet marketing include planning, research implementation, monitoring, analysis and optimization. Each step is critical for effective internet marketing, and should always be done.
- Planning – This step involves identifying who your target audience is and creating a plan of how to reach them. Consider the product or services you offer, as well as who might be interested.
- Research allows you to better understand your customers’ needs and interests so you can make the right product or service choices. You also gain valuable insight into consumer behavior and trends.
- Implementation includes choosing a platform (e.g., Facebook) and determining where to place your ads. Once you’ve selected the platform(s), make sure they’re properly configured. Also, decide whether to pay per click or spend money on advertising.
- Monitoring – Monitoring lets you see how your efforts are performing. Google Analytics Analytics can be used to track traffic flow, conversion rates and customer demographics.
- This allows you to compare results to benchmarks or previous performance levels. This step allows you to determine where your areas are weak and how to improve them.
- Optimization – Optimizing a site is making changes that increase its effectiveness in attracting visitors. For example, you could add new features or change how users navigate your site.
- Evaluation – Evaluating your progress lets you see how well your campaign performs. Are there areas that could be improved? If so, you might not have achieved your goal. If you have any questions, it is important to revisit the situation.
Why is it so important for your brand to be defined?
Your company can simply call it a brand. A brand can promise certain characteristics and benefits that make your business stand out from its competitors. Your brand is what distinguishes you from others within the same industry.
Your brand will give you authority and credibility. Potential customers instantly recognize your company’s logo when they see it. Because you have earned their trust, they will trust you.
Your company’s culture is also part of your brand. Your brand is likely to reflect your passion for your product/service if your employees are passionate about it.
Your brand isn’t just words or pictures. It’s a promise that you company will keep. It is your promise to offer value to your customers.
When you set out to develop your brand, you need to consider several factors. You want your name to clearly describe what your company does. Sweet Dreams Bakery, for example, would be a great name for a bakery. If you run a software business, however, you would probably choose DreamSpark Software.
Next, decide how you want your brand to be represented. Are you going to use a familiar symbol? Will your colors match your corporate identity? Are you going to use logos?
You’ll also want to think about how your target audience sees your brand. Can you project a friendly and helpful image? Will you be trustworthy and professional looking? Are you able to communicate your knowledge and experience?
These are all questions to ask before you build your brand.
What are three examples of internet marketing strategies?
Internet Marketing is a term that encompasses online activities intended to promote products, services, and other related topics. Internet marketing includes email marketing and social media marketing. It also includes search engine optimization (SEO), paid-per-click advertising, PPC, and website design.
These terms don’t necessarily mean that you have to spend money in order to make money. There are many methods to generate income, and you don’t have to spend any cash. The return on each investment will be greater if you make more.
Email marketing is one of the most effective forms of internet marketing. This involves sending out emails containing information about your business to potential customers.
Another popular marketing method is social media. Facebook, Twitter, LinkedIn and LinkedIn allow users to interact with friends and families and share information. Businesses also have the opportunity to reach out to their customers and raise awareness about their products and services through these sites.
Search Engine Optimization (SEO) is a technique used to improve the visibility of websites within major search engines. Webmasters can increase traffic to their websites by increasing the quantity and quality of relevant backlinks.
Website Design is the art or creating a website that looks good and works well. Website designers design the website’s layout. Website designers also make sure the website conforms to technical specifications and meets accessibility standards.
Pay Per Click Advertising (PPC) is advertising where advertisers bid on keywords related to their products or services. Advertisers earn a commission when someone clicks their ad. PPC ads often appear at either the top or lowest search results pages.
How can you use search engine marketing to your advantage?
Search Engine Marketing (SEM), is an essential component of digital marketing. SEM includes paid advertising, sponsored ads, display ads and paid inclusion. It also includes search engine optimization (SEO), mobile marketing, social media marketing, video advertising, mobile advertising, and other related services.
What are the five main marketing concepts?
The five marketing concepts are:
- Branding – A brand is an image that people have for you. It’s what people see when they hear your brand name. It’s important to establish a brand identity that is consistent across media.
- Positioning: Your market positioning is what you do. How can you best describe who you really are?
- Message – This is your message’s content. What is your point Why should anyone buy from you?
- Marketing mix – This includes channels, pricing, promotions, and other marketing tools that help you reach your target audience.
- Measurability – How can you measure your success?
What are the top 5 social media marketing strategies you recommend?
Social Media Marketing is an excellent way to market your business online. It is an excellent tool to spread brand awareness and generate leads and sales. Here are five strategies for using social media to grow your business.
- You can create a Facebook Fan page to allow you to interact with customers directly on Facebook. You can also upload content such as photos, videos, and other files.
- Promote Your Business on Twitter – Twitter is another great place to share information and connect with people. Use hashtags to increase visibility.
- Upload Videos to YouTube – It is very popular to upload videos because people enjoy them. If they like what you have to offer, they might click through to your site.
- Host live events – Live events allow potential clients to meet you face-to–face. They can ask you questions about your products or services.
- React to Customer Review – Positive reviews will build trust between you and your clients, which in turn will encourage repeat purchases. Respond quickly to any negative comments.
- Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
- Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
- 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
- Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
- SEO Learning Center, Moz
- [Case Stud] How Moz Ranked #1 in Search Engine Optimization for a High-Volume Keyword In Under 3 Months
- How to Use Search Engine Optimization to Build Your Brand
- Marketing Automation: Examples & Tools (2022)
20 Innovative Affiliate Marketing Techniques to Try in 2022
Affiliate marketing could be a good way to make some extra money online. Affiliate marketing is one of easiest ways to make money online. To get started, you will need to register with an affiliate network like Commission Junction. You’ll earn a commission fee when someone purchases through one of those links.
These are 20 affiliate marketing techniques you should consider in 2022
- Make a Content Calendar
- Google Adwords
- Start your Podcast
- Join A Blogging Network
- Create an Email List
- Reviews get paid
- You can become an influencer
- Offer Free Trials
- Create a membership site
- Amazon: Sell products
- Write Articles
- Start A YouTube Channel
- Host Events
- Develop A Mobile App
- Promote Your Business Online
- Run Facebook Ads
- Get a Twitter Account
- Increase Instagram Followers
- Customer Transparency is Key
- You can make more money long-term
By: Michael Brenner
Title: The 1-2-3 Guide to Creating Video Content Marketing
Sourced From: marketinginsidergroup.com/content-marketing/creating-video-content-marketing/
Published Date: Mon, 06 Mar 2023 11:03:53 +0000
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Title: The 1-2-3 Approach to Video Content Marketing
Sourced From: internetlib.org/the-1-2-3-approach-to-video-content-marketing/
Published Date: Mon, 06 Mar 2023 15:43:48 +0000