We've read and written some of the most valuable marketing articles over the years. This has made our judgement pretty good when it comes to determining the value. We know how to provide insight that is valuable. The best marketing articles not only contain valuable insights, but also endure over time.
We are content marketing experts and we know that not everyone is a superhuman. If they have time, they won't be able to search through Google SERPs for the best marketing articles. We've done all the work for you, our fellow content marketing professionals. Here's a list with the 25 best articles on marketing that everyone should read.
Google does not organically search 90.63% content
AI platforms like ChatGPT are best used as writing tools, and not shortcuts
B2B social media traffic is only 3%, so it's important to look at other digital channels
By outsourcing content creation, you can save time, publish consistently and get expert advice
It is important to read the best marketing articles in order to gain insight into how you can grow your business.
The 25 Best Marketing Articles
You don't have time to search Google SERPs. It's no problem. You can read 25 of the best articles on content marketing.
1. Why mass marketing will not work on Gen Z
By Auntoinette Siu
As each generation changes, so too do their marketing tastes. Gen Z rejects mainstream media in favor of niche content, a dramatic shift from the consumer preferences of previous generations. This article explores the why, what and how Gen Z subcultures to better understand one of the youngest target audiences.
2. Google does not send traffic to 90.63% content. Google's Other 9.37% of content is not viewed.
By Tim Soulo
Image source: Ahrefs
We are expert content marketers and we know the importance of having a solid SEO strategy. If you want organic search traffic, it doesn't matter if your content isn't aligned well with the search intent of your audience or if there aren’t enough backlinks. You have to optimize it to rank in SERPs. Ahrefs article discusses Google's importance in organic search traffic and offers some tips for ranking.
3. How to get more clicks from your current rankings
by Ann Smarty
Google has already crowned you as the king of content. You're not getting the clicks your content deserves. This means that you're missing out on conversion opportunities. This post by Convince & Convert will teach you how to get more clicks, without spending your marketing budget on paid search ads.
4. How to Write like Robots can't
By Ann Handley
ChatGPT has become a craze in recent years, and for good reason. It's unlike anything we've seen before. As content creators, however, we cannot forget the importance of human interaction in our work.
AI can generate a blog post of 2,000 words in a matter of seconds, but can't produce content as good as humans. Ann Handley's blog post will teach you how to use AI in a way that is more useful than a shortcut. You'll also learn some tips and tricks on how to outwrite the competition.
5. What is Brand Storytelling?
By Michael Brenner
Anyone can be captivated by a great story. So why not make your brand the best storyteller in the world? You can connect emotionally with your customers by sharing a narrative about your brand that makes them the hero. This will also develop their curiosity. This article on brand story telling has all the information you need to build a brand which connects with audiences through stories.
6. Martechmap.com: Marketing Technology Landscape for 2022: Search 9,932 solutions
By Scott Brinker
Image Source: ChiefMartec
Want to maximize your marketing efforts? Martechmp.com is a free tool that allows you to sort, search and filter the marketing technology landscape of this year. Learn more about ChiefMartec's interactive website by reading their article.
7. The Ultimate Content Marketing Strategy Template
By Michael Brenner
It's intimidating to create a content strategy from the ground up. It's not only a long process, it is also not guaranteed to work. This is our own Content Marketing Strategy template, which will help you save time, and grow your business using content marketing.
8. Find out the true cost of your content
by Brody Dorland
If you're consistently creating high-quality SEO content, is it costing more than it generates? This article from DivvyHQ provides great insights on how to maximize your ROI and calculate the cost of your content.
9. Your B2B website power page: seven must-have ingredients
By Lesley Vos
What is your company's "power page"? You're losing out on a great opportunity to increase your site's authority and reputation if you don't. This Marketing Profs article will teach you how to create and deliver a powerful page that drives more organic traffic and leads to breakthrough conversions.
10. Five Emotional writing tactics to consider in content marketing
by Olesia Filipenko
Marketing Insider Group is a big fan of psychology and using it in our writings to convert more leads. Want to engage your audience? Integrating emotional writing into content strategy can be a great place to start. Orbit Media has published an article that outlines 5 strategies for effective emotional writing.
11. Blog Post Frequency Research: How often should you blog? Blog Post Frequency Research
By Michael Brenner
You're working hard on your content marketing but not seeing the results that you want? Your blogging strategy could be holding you back. Michael Brenner shares the hard facts on blog post frequency so that you can develop a strategy that maximizes your ROI.
12. In 2023, B2B content marketers will need to focus on 7 things.
By Stephanie Stahl
Image source: Content Marketing Institute
According to a recent Content Marketing Institute survey, content marketing is now more important for success than ever before. This post will help you overcome the biggest marketing challenges of 2023.
13. Google says AI generated content is against guidelines
By Matt G. Southern
Do you recall Google's Helpful Content Update from a few years ago? You'll remember that Google values human-written content over robot-written content. This article by Search Engine Journal will teach you how Google views AI generated content and what tools to use that won't harm your site's perceived worth in the eyes search engines.
14. The Benefits of Outsourcing Content Creation
By Michael Brenner
Content creation is the key ingredient in the success of content marketing. It's also the most time consuming. You will save time by outsourcing your content creation, and you'll also get expert advice. Learn why outsourcing content creation makes sense for B2B companies by reading our article.
15. Google Analytics: How to Calculate your SEO ROI
By Adriana Stein
You know that measuring results is important to maximize ROI, but how do you do it effectively and efficiently? MIG uses Google Analytics to measure our SEO ROI and that of clients. Moz's post outlines the best ways to use Google Analytics to determine your content's effectiveness.
16. How publishers are experimenting with more homepage personalization sections
By Sara Guaglione
New York Times publishers prioritize personalization, and tailor content to the interests of and behaviors of their readership. You may ask why. Curated content engages readers and keeps them interested. This post by Digiday explains how publishing professionals run experiments to increase readership and engagement.
17. What is the budget required for content marketing?
By Michael Brenner
As a small company, you may not have the budget to hire an experienced CMO. How much money do you actually require to create a marketing strategy that produces results?
Maximizing your marketing budget is easier once you realize that creating consistent content is the key to success.
Image Source: Neil Patel
We've got some tips on how to get the most out of your marketing budget and what tools you need.
18. How to track and nurture leads at every stage of the customer journey
by Haley McDevitt
Generating organic visitors is one small step to increasing your revenue. You need to nurture and track your leads once you have increased your site traffic. This article from Televerde outlines 7 tracking and nurturing techniques that can optimize the customer journey to increase conversions.
19. How to Write a Blog Post that Grabs and Keeps Readers' Attention
By Brian Clark
It is important to make sure that your introduction for your blog post has a headline that will grab attention. You need to create blog introductions that encourage readers to read your posts if you want to increase engagement. This article outlines five simple writing tricks likely to interest your audience.
20. The 100+ most eye-opening content marketing statistics for 2023
By Maeva Conley
You can benefit from reading the latest content marketing statistics.
- Marketing strategy refinement
- Engaging your readers and educating them
Marketing Insider Group shares the latest industry statistics via our blog to keep readers up-to-date with the latest trends. Data is also used to update our content creation process for MIG and clients' blogs.
21. How to Measure and Define the ROI of Content marketing
By Michael Brenner
The marketing industry is becoming more saturated and it's important to measure your ROI. Read our article about the ROI of Content Marketing to learn how you can define your company's marketing strategy and get ahead of 44% of companies who don't measure their results.
22. This is What we learned about content marketing
by Brain Dean
Do you want to improve your content marketing strategy for your business? You want to know more about content marketing in general? Banklinko’s key findings about content marketing can maximize the performance of your business.
23. 48 Call-to-Action Examples You Can't Help But Click
By Brittany Leaning
You probably already know that it is difficult to motivate readers to act without an effective CTA. What is an "effective CTA"? How can you optimize your conversions by using CTAs? This blog shares 48 examples of CTAs to help you increase your click rate.
24. Why Social Media isn't Enough to Drive Your Business Growth
By Michael Brenner
Social media may have 4 billion users, but it doesn't necessarily mean that's where you should be focusing your efforts to grow your business. Social media only accounts for about 3% of all B2B traffic. This is why it's important to look at other channels.
Image source: The Mayoros Agency
We explain why social media alone is not enough to grow a business and how you can use social media and content to complement each other.
25. 10 Benefits Consistent and High-Quality Content marketing
By Rebecca Riserbato
We've said it a thousand times before: Consistency is the key. Commitment to a consistent strategy for content marketing is the key to increasing engagement, brand awareness and revenue. This post outlines the advantages of consistent marketing and shows you how to score content based on its potential and performance.
Want to Publish one of the best marketing articles?
It's easy to write one of the top marketing articles when you follow a data-driven and expert-level content creation approach. A top-ranked article will increase organic traffic and lead generation to your website.
Are you ready to convert even more leads? You must first publish high-quality content that will connect your brand to your target audience. Start today by requesting our weekly blog service or scheduling a consultation to learn more.
The article 25 timeless articles every content marketer needs to read appeared first on Marketing Insider Group.
Frequently Asked Questions
How to Create an Ecommerce Marketing Plan
The first step is to define what you want. This should include products or services that relate to your business. But, you must also offer enough variety for customers to be interested.
The second step in marketing is to decide how much money you want to spend on advertising and promotions. Multi-channel marketing may be necessary, such as email blasts, direct mail, social media, search engine optimization and other methods.
Once you determine how much money your business needs, you can develop a budget for each marketing method. If you’re unsure which marketing method would be best for your business, you might consider asking a professional specializing in e-marketing. They will help you decide which method is right for your business.
Once you have a plan in place, it is time to implement it. To make this process easier, you can hire someone to do some or all of the work for you.
Start from scratch, you don’t have to reinvent the wheel. Try proven strategies that have worked in the past for other online shops. Before making any changes, make sure to test it all.
You should never forget that your ultimate goal is to increase sales and profits. Your eCommerce marketing strategy should consider both long-term and short-term goals.
If you’re looking for a way to boost your sales, read our article about eCommerce marketing tips. We hope you find them useful!
What amount should I budget to fund my first digital marketing campaign
It all depends upon the type of campaign that you intend to launch. Your first campaign may cost you between $50 and $100.
Advertising space can be purchased on search engines such Google and Bing. These ads generally cost about $10 per Click.
Banner ads can be placed anywhere on your website that you own. This will help attract new visitors, and also bring back old ones to your site.
A freelancer can also design banners for your company. Freelancers usually charge between $20-$30 per hour.
After creating your first ad for the site, you can track its performance. There are many tools for tracking analytics that you can download from the internet.
It is also possible to track data manually. You can also keep track of data manually to gather information about your campaigns.
You can then determine whether your campaign was a success by collecting these data.
You can also try different methods until one works.
What are the four functions marketing serves?
Marketing is the art and science of creating demand for products or services.
It gives information about the company’s offerings and its values and how they affect customers’ lives.
Marketing drives interest in the offering, increases awareness and eventually leads to purchase or action in response to an offer.
The four functions of marketing include:
- In order to create demand, you must build relationships with potential buyers in order to convince them that there is value buying your product or services.
- Stimulating interest: This is a way to increase awareness about your product.
- Building Awareness: This refers in part to making sure your consumers are well-informed about your product/service and why they might choose to buy it.
- Driving Action – This means ensuring that consumers make purchases after becoming aware of your product or services.
What’s the difference between marketing or advertising?
Advertising is communication that promotes brands or products. Advertising often includes a call to action such as “Buy Now!” Or “Click Here.”
On the other hand, marketing is a way of communicating your company’s mission, vision, and values to potential customers. Marketing helps to build relationships with prospects and customers.
You might use marketing to tell the world about yourself and your products if you sell footwear online. Talk about your values, philosophy, and dedication to quality. You could share testimonials from satisfied customers. For people to come to your website, you could offer them a free pair of shoes.
Marketing is, in short, about telling stories. Advertising is about selling things.
- Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
- A poll earlier this year found that 14% of older Gen Z’s had bought an item in the previous six months based on an influencer’s recommendation. (influencermarketinghub.com)
- This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
- In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
- SEO Learning Center – Moz
- [Case study] How we ranked #1 in a high-volume keyword in under 3 months – Moz
Top 10 Marketing Strategies for Affiliates in 2022
Affiliate marketing is one of the most popular online advertising methods marketers use today.
It allows companies and individuals to promote products with no upfront costs. Instead, affiliates pay a commission whenever users purchase the advertised items.
There are two main types: performance-based or cost-per sale. Performance-based means that an affiliate gets paid after a certain number of sales occur. Affiliates are paid a cost per sale, regardless of whether they sell any products.
We will cover the top ten affiliate marketing strategies of 2022 in this article. We will discuss each strategy and show examples of successful campaigns.
#1. 1. Create a brand loyalty program
eCommerce sites are increasingly using loyalty programs to build brand loyalty. Customers can earn points each time they visit a website or shop online.
These points can be used to redeem for special offers, discounts, rewards, and other perks.
Amazon Prime is one example. It gives members access exclusive deals or perks.
Amazon also runs a referral program called Associates. Amazon offers a referral program that allows merchants and customers to refer others to Amazon.
#2. Promoting products using social media
Perfect places to promote products are social media platforms like Facebook and Twitter.
Potential buyers can be targeted directly by companies through ad campaigns. For instance, Facebook allows advertisers to target specific groups of people based on interests and demographics.
You can target customers who live within a specific distance from a store.
Twitter is another platform that companies can use to quickly reach their target audiences. Companies can send followers tweets, answer questions, and share their content.
Instagram is similar to Twitter in that it allows brands and consumers to interact. Instagram does not allow businesses to send direct messages like Twitter.
Instead, posts appear automatically on followers’ feeds.
Pinterest is another social media platform that allows businesses connect with customers. These connections may include sharing images, answering customer queries, and asking questions.
#3. Offer Special Discounts to Influencers
Influencer marketing can be a powerful tool to increase brand awareness. Brands have the option to partner with influencers and offer them incentives to post promotional material about products.
This partnership often involves giving influencers free products to review or test out.
However, these partnerships aren’t limited to reviewing products. Influencers could also become brand ambassadors.
Brands can use influencers as hosts to give away products, offer opinions, answer queries, or simply display their products.
Video ads are increasingly in demand. People love watching videos online, especially since smartphones and tablets became mainstream.
Advertisers can use video ads for attention and to persuade viewers that they should click on products or links.
YouTube is the largest website where advertisers can place video ads. YouTube allows advertisers to upload up to 60 seconds of video.
Google AdWords allows you to place video ads. Google uses keywords to match ad placements to relevant searches.
#5. Run Mobile Campaigns
Mobile apps are increasingly popular. Many mobile apps let users download games, watch movies, read books, and listen to music.
People spend hours reading, playing games, listening to music, watching movies, and even watching TV.
Businesses should consider using mobile apps to drive traffic to their websites.
Apps can be downloaded onto smart devices, such as iPhones, iPads, Android phones, and tablets.
App stores are available for Apple iOS, Google Play, Windows Phone, Blackberry OS, and Kindle Fire.
#6. Integrate shopping carts into websites
A shopping cart is an efficient way to sell physical products.
Customers can add items directly to their shopping cart.
Online shopping carts are growing in popularity. Many online retailers, such as eBay, allow customers to create accounts and browse product lists.
Amazon is one of the many online retailers that integrate shopping carts. Customers can pick the items that they wish to purchase and order them immediately.
It is a great way of attracting new customers.
Companies often send out press releases when they launch a new line.
The release might include information about new features, pricing, availability, etc.
The company can market the new products once the launch has been completed.
#8. Develop Cross-Channel Marketing Programs
Cross-channel marketing refers to marketing efforts across different channels.
Cross-channel advertising could be used to send emails to customers via email lists, promote products on social networking sites, or run banner advertisements on search engines.
Some companies combine multiple channels to increase exposure.
Some companies also sell products in brick and mortar stores. These companies also sell products online.
These companies often use both channels simultaneously to increase sales.
Data analytics helps companies improve business operations and maximize profits. This involves analysing data from different sources to identify patterns and trends.
Analytics can spot problems, analyze current practices, forecast future needs and suggest improvements.
Analytics tools can be used to collect data from many sources such as web servers, databases, applications, and other websites.
These tools allow companies to gain insight into their customers and their behaviour.
#10. #10. Increase customer satisfaction
Every business must be customer-oriented. If customers feel satisfied, they’re more likely to come back for additional services.
A satisfied customer is also more likely to recommend your products to others.
Satisfied customers are less likely to complain of poor service.
All businesses must improve customer satisfaction.
This can be achieved by providing exceptional customer service.
Employees should be able to respond quickly and effectively to customer queries.
Fast shipping options are available so that customers don’t have too much time before they receive their orders.
You should also ensure that your website is easy for users to navigate.
Your site should load quickly, and give clear instructions.
Bear in mind, not all customers can be treated equally
Some customers might need more assistance while others aren’t so much.
Therefore, it is important to tailor customer support policies to individual needs.
This ensures everyone receives top-notch service.
If you want to learn how to create an affiliate marketing campaign, check out this guide.
We’ve covered everything you need to know about starting an affiliate marketing campaign.
Now that you are familiar with how to launch an effective affiliate campaign, it is time to build relationships and establish trust with other bloggers.
This will give you experience and credibility.
Then you can use this knowledge to increase your earnings
By: Michael Brenner
Title: 25 Timeless Articles Every Content Marketer Needs to Read
Sourced From: marketinginsidergroup.com/content-marketing/25-timeless-articles-every-content-marketer-needs-to-read/
Published Date: Mon, 17 Apr 2023 10:00:35 +0000
Get Your Free "No Credit Card Needed" Access to GrooveFunnels Here https://obboom.com/traffic
Title: You need to read these 25 timeless articles as a content marketer.
Sourced From: internetlib.org/you-need-to-read-these-25-timeless-articles-as-a-content-marketer/
Published Date: Mon, 17 Apr 2023 16:53:05 +0000